They do not create the games themselves but outsource or sell a license to game developers. It is important to emphasize, however, that they are both major sports federations with a global reach. UEFA and Formula 1 have recognized that a different game can be created for every type of fan. The data insights then lead to more personal and relevant communication, better decisions, and more sales. From the login moment, for example, through an SSO, you can start building fan profiles. And what does that require? Give the fan a reason to register and log in. To understand a fan, you need to collect data. For example, they can be divided by engagement level (low, medium, high) or by motivation (social, enjoyment, gains, or experience). Gamification can take many forms, but the most obvious form is the games themselves.Ī gaming hub is a collection of different games, each with a different concept and intended audience. Gamification works and has a positive impact on fan engagement. Gamification is a trendy term that refers to the idea that fans can build their sports knowledge and actively use it in a playful way. Both sports organizations engage their fans through a gaming hub. But are you unsure? Then know that UEFA and Formula 1 don’t doubt. Are you looking for ways to entertain your fans digitally? If so, you may be interested in gamification.
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